What I recommend is to be very specific and go after what would be called a “micro-niche”, but give yourself room to expand later on. For instance, when I’m first starting, I might make my car website about a specific year of the Ford Mustang, like the 1969 Ford Mustang. It could take me months to create content just about the 1969 Ford Mustang, but eventually, I’d likely want to expand the site to include additional models and years.
Smart tips, Elna! That’s exactly what I did with BoardBooster – I created a post that showed people (with screen shots etc) exactly how I was using it to increase my Pinterest engagement. In my opinion, that’s one of the best ways to create affiliate sales – not only are you providing something that’s truly helpful to your readers, you’re showing them exactly how it works.

Okay, I’ll be honest, when I first started out, I found it surprisingly difficult to understand how to even generate links (and deep links). For a while, I legitimately thought I was stupid. In hindsight, stupidity may have been a small part of the cause, but the truth is the process is actually pretty confusing. SO, I’ve written some pretty boring (though helpful) step-by-steps on how to generate links on a few common programs and affiliate networks… So, for my fellow life-dummies, here’s:
Top of Mind outlines the approach used by John Hall to build Influence & Co into a dominant content marketing company. Hall shows how to use content to build an authentic and helpful brand that sticks in the minds of key decision-makers. The book includes tips on winning trust with digital marketing so that you become a first choice for your audience.
Affiliates should also be careful about who they endorse and why. This is especially true at the beginning when it will seem like the right move to say ‘yes’ to any potential partner. But selling or endorsing a problem just for money will may cause your audience to lose respect for you. The same could be said for selling too many products, or for endorsing a product that has a tarnished reputation.
In this example, a blogger might put this link on their blog to try to get their readers to click through to your “blue widget” page and hopefully buy something. If the visitor who clicks on this link actually buys something, affiliate tracking software will automatically (usually – depends on what system you are using) pay your affiliate a percentage of the sale.

"What I would recommend to people is to think of 5-10 great pages that you could use to promote affiliate offers related to your niche. Then link to those money pages from your sidebar, footer or somewhere else that will give them a lot of visibility from the other pages on your site. Keep the rest of your site ad-free," says Spence. "The goal is not to monetize every page, but for every page to be a potential gateway to monetization."


The best way to sell other people’s products and services is to provide value to others. Make sure this is built into your affiliate marketing business model. For example, I own the website DogFoodInsider.com. On that website, I teach people about dog nutrition and more importantly, how to choose a high quality dog food for their beloved dog. You’ll also notice on that website I also recommend people purchase their dog food from Amazon.com. Not only is it cheaper, but they have a wide selection to choose from and they don’t have to lug 30lb bags of dog food home from the store.
12. Avangate Avangate is a player in digital commerce that you may not be familiar with. Avangate, backed by a cloud platform, focuses on online commerce, subscription billing, and global payments for Software, SaaS and Online Services companies. More than 4000 digital businesses in over 180 countries trust Avangate including Absolute Software, Bitdefender, Brocade, FICO, HP Software, Kaspersky Lab, Telestream, Spyrix and CleverControl.
Previously known as Affiliate Window but now officially referred to as “AWIN” after acquiring Zanox a few years ago, this network claims to work with over 13,000 active advertisers and 100,000 publishers (affiliates). Founded in Germany, AWIN’s merchants primarily hail from Europe (especially Great Britain) although the U.S. network is growing rapidly. AWIN is currently active in 11 countries.

Which affiliate marketing program or network you sign up for, whether as a merchant or an affiliate, will have a huge impact on the success of your sales. Some programs are niche and cater largely to a certain industry, such as technology/software or retail sales. Some programs don’t pay as well as others and will, consequently, result in lower income for affiliates over time. Some programs take a larger cut of profit than others, leaving affiliates with less income. Some networks just don’t have the same features as others and can leave merchants and affiliates with fewer resources.
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