Impact Radius' global performance marketing platform is disrupting traditional affiliate network models, empowering marketers and agencies by providing the technology to track and optimize partnerships. This is unique in the affiliate space because it allows brands to align programs with their own business objectives and gain unique insights into the value of each partnership. Impact Radius' technology also allows marketers to capture and analyze results across all marketing channels to intelligently optimize marketing spend. With this kind of vision, it's no surprise that Impact Radius recently secured $30 million in growth funding from Silversmith Capital Partners.
CPA marketing programs pay affiliates when a specific action is taken by the referral or lead. Common actions include clicks, impressions, form submits, sign-ups, registrations, or opt-ins. Since Cost-Per-Action models don’t necessarily involve a direct sale (and involve more risk taking) the payout percentages are far smaller than they are in Cost-Per-Sale.
An affiliate marketing business can produce a few hundred dollars in commissions each month or tens of millions of ’s where the marketing happens. This can then be used to further your business, including the reassessment and modernization of your goals as time goes of the above are enough on their own to make a plan for your affiliate business worth it. An affiliate promotes one or multiple affiliate products and tries to attract and convince potential customers of the value of the merchant’s product so that they actually end up buying can be achieved by running a review blog of the merchant’s products.
Fortunately there is a new medium for people to share and sell information. THE KINDLE STORE, yes I love the kindle store and a great way to get information is to read. What a better source for trusted scam free information than Amazon. The idea of using the kindle store to find affiliate marketing and search engine optimization tips dawned on me the other day when I was playing with my phone. I saw the kindle icon and I thought “hey why not”, so I did a search for seo and what did I find? One of the most informative pieces of information I had found in a long time. So with out further ramblings by me, here is the top 10 books I found for affiliate marketers. There will be two different categories 1 for affiliate marketing and 1 for seo, because both categories go hand in hand.
It can be published as a book, and other people have already suggested what to include into ‘part 2’. As someone who has been asked by other people wanting to promote my products/serviced, I’d love to read about the merchant’s side of AM, e.g. various software that can be used, how to choose affiliate partners, what to include in the agreement, etc.
I really like the idea of a hybrid store. It just makes sense. Sell products that are generic and can be drop shipped or white label a product you are able to source. Then add some complimentary programs or courses through affiliate marketing that compliment your products. Like fitness. Sell fitness gear or clothes and have a diet plan and cook books etc that are affiliate. Just makes sense to me.
With an entire blog dedicated to helping affiliate marketers and entrepreneurs make more money online, checking out Luke Kling’s blog is well worth your time. The affiliate marketing blog content focuses on staying ahead of trend and bringing you timely news that can directly impact your affiliate marketing strategies. He also offers some interesting insights through his personal posts.
Affiliates should also be careful about who they endorse and why. This is especially true at the beginning when it will seem like the right move to say ‘yes’ to any potential partner. But selling or endorsing a problem just for money will may cause your audience to lose respect for you. The same could be said for selling too many products, or for endorsing a product that has a tarnished reputation.
The Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing? This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line. The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer’s toolbox.