Why should you read this book? The authors realize that today marketing is all about customers service and that we live in an age of opportunity: create a more engaged customer experience strategy. This book explores two frameworks for implementing a new marketing operating system for optimizing the customer experience and help your organization gain a competitive advantage. This book explores how organizations can best compete in today’s market by meeting customers where they are and how to engage them in an effective way.
hey sean, am a newbie who is so ethusistic about online marketing. great post , i must commend , it came in handy. through your post i clearly understand that an affiliate mustr have a website and a blog as a platform for promoting the good and services. here the thing with me , i dont have either of them and am asking ….. is it advisable for me to delve in affilate marketing peradventure i get a blog running now …?

Don’t go insane and join a million at once… think first about what would make sense for you to endorse. If you’re a travel blogger for instance, becoming an affiliate for hotels, tours and travel gear may be appropriate. Most companies will have an affiliate program, or be part of an affiliate network. Your best bet would be a quick Google: “company + affiliate program”.


We can obviously get access to lot of information over google but it’s in bits and pieces. The book gave me all the basic details related to the working of digital world which not only helped me in my studies but also gave me enough information that I dared to start my Youtube channel and apply the information practically. During my internships and live projects the lessons from the book came handy when I was supposed to do email marketing and social media marketing to get customers and for promotional activities.
Most leadership books tell you how to set and achieve goals. This one is different. This one is written by a communications leader who’s as passionate about riding motorcycles as she is about running her business. Her name is Elise Mitchell, and she wants to tell you about her journey―from starting her own agency to building a world-class brand  to enjoying the ride along the way. But mostly, she wants to talk to you about your journey…
Thanks for the tips, Tiffany! It was very helpful. I just started my blog about a month ago and just signed up for Shareasale. I do have a further question. Do you know what blog post on Shareasale’s blog, gives me the best information in getting started and what I need to do? I am finding it hard to navigate my way through and really get an idea of the best way to start. It’s all quite overwhelming. Or is there a post that you have to guide me better?
Use your personal words & experience with the product. Your own content, or photos & videos of yourself using the product are always the most effective. For example, many affiliate programs provide swipe copy to their affiliates which is pre-written emails, post material or social media posts. These can be helpful as a guide, but they often scream swipe copy, aren’t written in your voice (the one your readers know!) and if a lot of affiliates are using it, are overdone.
Look internally rather than externally when trying to bring people on board with your affiliate approach. Marketing will obviously play a major role in keeping affiliates armed with content, but don’t stop there in setting up your internal support system. Identify key decision makers in your IT and financial departments to help move your affiliate program along. Bring in IT colleagues to assist with the tracking of affiliate codes and vetting of tech vendors, then direct the finance division to comb through monetary particulars such as structuring an appropriate commission payout schedule.
Don’t go overboard, but have a couple of items that are relevant to your niche. Whether these are ebooks or software packages, your readers have broad based needs within your niche so you should appeal to every aspect of their need. Click on the “Gravity” or “Network Earnings” options on the affiliate network for stats on what products are selling the best.
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