Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices.
Affiliate marketing is a way for a blogger or anyone involved in online marketing to make money by promoting products and services in exchange for a commission from the sales or leads they drive. This is usually accomplished when a merchant or web advertiser places a banner ad, button, or link onto a website site. The webmaster will be compensated when a visitor clicks on that link or makes a purchase through that link.
It's hard for a marketer to build a sustainable, scalable income from affiliate marketing. As payable actions take place on the merchant's site, customer details are held by the merchant, not by the affiliate so the affiliate cannot easily build a relationship with the customer. Combined with short cookie lengths, this means the affiliate is constantly having to find new sources of traffic for each offer. Although some forms of sale, such as memberships, may provide lifetime commissions, most are one-time payments. Conversion rates for online sales are typically low, in the range of 1 to 3 percent, providing limited potential for income and growth for all but a few successful affiliates.
Fortunately, I learned about the CTPM process early on and it is still the backbone of my content marketing strategy. When you first start an affiliate marketing blog, you’ll be tempted to just make money as quickly as you can. This is the wrong way of thinking and often leads to an early failure. The CTPM process has proven to work time and time again. Here’s what CTPM stands for.
The seller, whether a solo entrepreneur or large enterprise, is a vendor, merchant, product creator, or retailer with a product to market. The product can be a physical object, like household goods, or a service, like makeup tutorials. Also known as the brand, the seller does not need to be actively involved in the marketing, but they may also be the advertiser and profit from the revenue sharing associated with affiliate marketing.
Tradedoubler — Tradedoubler markets a number of solutions for both advertisers and publishers. For advertisers, it has TD Convert, TD Connect, and TD Engage. TD Convert is its platform for affiliate marketing. It says advertisers only pay when they see results, which are typically measured as sales or leads. It also claims to have 2,000 advertisers on-site waiting to partner with eager affiliates.
Hey, thanks for the great post. I’ve been following Pat Flynn and love his “give and it shall be given unto you” attitude..my perception anyway. At 50, with a high school education, I’m trying to learn affiliate marketing from information online. What I’ve gleened so far is to focus on giving the best, most honest information, like your Parents would give you. In exchange for your efforts rewards will come.