Kevin Edwards, Global Client Strategy Director of AWIN, put it this way: “Data will continue to underpin the channel’s success. When one of the world’s most important marketers bemoans the state of digital marketing as opaque and lacking transparency, it sends a clear signal about the opportunity for affiliate marketing. P&G’s chief marketing officer made that statement earlier in 2017 and it should be a lightbulb moment for us about positioning the channel as the foremost, results-driven opportunity available to digital marketers. This can only be achieved if we get better at sharing significantly more data to facilitate a more three-dimensional and qualitative view of affiliate marketing beyond last click. Lifetime value holds the key to building a more rounded view of the power of affiliates to deliver quality customers.”
Amazon Associates — Amazon sells millions of products (books, music, electronics, toys, and more) that fit into virtually any niche, so its affiliate marketing program is a natural choice for almost anyone. Comparatively speaking, its payouts are generous, too: They vary based on product type and sales volume, but commission rates start at 4 percent and can reach up to 15 percent for specific product lines. However, note that Amazon’s program is now illegal in several states (although there are some work-arounds).
The Affiliate Marketing Website will place advertisements through its online platforms to promote ecommerce products sold by other companies. The business will receive commissions of 40% to 60% on all products sold by third parties. The business will generate revenues from static and dynamic advertisements that generate revenues on a per 1000 impressions basis while concurrently earning other income from affiliate partner revenues. The third section of the business plan will further describe the services offered by the Affiliate Marketing Website. The third section of the business plan will further discuss the operations of the website.
Https:///pub/irs-pdf/ed article categories: featured articles | ñol: iniciar un negocio de marketing de afiliados, português: iniciar um negócio em marketing de afiliados, italiano: iniziare un business di affiliato marketing, русский: зарабатывать на партнерском маркетинге, deutsch: ein affiliate marketing geschäft beginnen, français: se lancer dans le marketing d' fan mail to to all authors for creating a page that has been read 454,874 this article help you? For example, in the us a health insurer might pay $20-50 per ers commonly reward affiliates differently. That's why you should always be striving for growth, otherwise your business will shrink and provide you with diminishing for new products that you think you can market online.
For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?
An affiliate marketing business can produce a few hundred dollars in commissions each month or tens of millions of ’s where the marketing happens. This can then be used to further your business, including the reassessment and modernization of your goals as time goes of the above are enough on their own to make a plan for your affiliate business worth it. An affiliate promotes one or multiple affiliate products and tries to attract and convince potential customers of the value of the merchant’s product so that they actually end up buying can be achieved by running a review blog of the merchant’s products.
One huge red flag is any company that promises you a “get rich quick” marketing strategy. Although affiliate marketing can be good money, it’s by no means instantaneous. Stay away from anything that sounds too good to be true. Also, stay away from any merchant that wants to charge you startup costs. Additionally, use established affiliate programs to find your merchants. Read reviews and ask around. You’re not the only person trying to supplement income with this marketing strategy, so there are plenty of other professionals with whom to crowdsource.
We have a wealth of brilliant articles on our website covering the many various aspects of affiliate marketing in depth, however, for those of you who are completely new to the concept, I’m going to go back to basics and explain in detail exactly what affiliate marketing is, what it takes to succeed and how you could become a successful affiliate marketer, too.
As for me, I ran a bloggy b-card series where I tackled everything from what to put on a business card to a giant showcase of awesome cards I received at Type A. On that showcase, I listed a few places you can buy cards and a few of those links were affiliates. Based on what I learned from this session, I went back to the other four posts and added those links there too. Since then, I’ve also created a hub page with all the posts and places to buy cards in one place.
If your domain is your address, hosting is like the actual house within which your site will live. It's your own little slice of the internet — the place where all your website files live. Hosting is very affordable these days, so don't unnecessarily scrimp on costs. Go with a reputable, reliable provider because your affiliate marketing business depends on it. 
888.com is a premium gaming destination and a well established name in the casino and poker circuit. Its site offers numerous sub-brands including 888sport, 888ladies, 888bingo, 888casino and 888poker, as well as ReefClub Casino. The 888 family of companies attract millions of players, and the company provides affiliates with frequent promotions to keep players interested.
You can try to build our business on free Web hosting or blogging platforms, but I never recommend it. If you are serious about affiliate marketing and building a website that can actually make money, you need to buy your place on the Internet. Sure you can get your nerdy neighbour to host your website on his home-made server, but trust me, this only leads to trouble.
Hey Jennifer, I don’t really know much about MOBE as I haven’t had personal experience myself but in terms of paying for a programs, i’ve had experience with the Six Figure Mentors. They teach people marketing and entrperneurial mindset stuff that I found invaluable. They have a paid tiered membership system that can be promoted on an affiliate basis. What sort of affiliate business are you looking to set up?
Although there are some new trends to attach your domain names with some extravagant endings such as .blog; .live; .guru; .nyc; or .marketing… I would advise you to stick the old school “.com” - not only because it is the most recognized and most accessible TLD but also because it possesses the greatest ranking power in comparison to other extensions.
Thanks to Jeff Epstein for sharing their advice and opinion in this post. Jeff is the CEO and founder of Ambassador, trusted referral software company that empowers brands to increase customers, referrals, and revenue by leveraging and scaling the power of word of mouth. Epstein is a lifelong entrepreneur with a law degree from Chicago-Kent College of Law, Illinois Institute of Technology, and a degree in business from Michigan State University. You can follow him on Twitter or connect on LinkedIn.

Many advertisers are unaware of the potential of the affiliate marketing business model for their own businesses, in fact, most small businesses have never heard of it. But imagine marketing your products only to interested people for no upfront fee. Paying only when you get results is a risk-free way of advertising that requires no marketing budget to get started. As you can imagine, this is great for any start-up business with little funding for marketing their new brand.


hey sean, am a newbie who is so ethusistic about online marketing. great post , i must commend , it came in handy. through your post i clearly understand that an affiliate mustr have a website and a blog as a platform for promoting the good and services. here the thing with me , i dont have either of them and am asking ….. is it advisable for me to delve in affilate marketing peradventure i get a blog running now …?

Always fill out the comment box to “sell” your platform. If you are given the opportunity to explain why you are interested in a program, do it! Use the space to highlight why you would be an asset to the program. Talk about how your audience is their audience. Talk about the size of your mailing list (if it’s significant). Talk about your success with similar programs. Talk about where and how you will promote (hopefully you’ve done a bit of research so you know what they’re hoping for). Don’t sound desperate and certainly don’t lie about anything, but be upfront and honest about how this will be a win for them.
This book over delivers on its promise - a "No-Nonsense Guide on How to Make Money Online", without all the hype and misleading information that you so very often find in other similar books. The information presented is well researched, and the author "tells it like it is", without providing you with false hope of making it big time with little or no effort. If you're serious about building an internet marketing business using affiliate marketing, but have either been let down and disappointed by previous expensive books and courses, and are willing to out in the time and effort that it takes to succeed, then I think you'll be pleasantly surprised by the content of this book. I know that I'll be referring to it often as I continue to work on building my business. 

Why should you read this book? This book discussed how affiliate or performance marketing is a misunderstood term and basically represents something positive: paying only for marketing that delivers actual, quantifiable results or outcomes. The author takes a look at how affiliate or performance marketing evolved, how it impacts the changing digital marketing landscape, and how it can be used to improve your organization. Discover how digital marketing is focused on creating transparent partnerships and relationships that improve your company’s reach and revenue.
As one business leader notes, his company’s affiliate marketing program wouldn’t have continued to hit higher and higher goals without consistency and data analysis. Each time his marketing team reached out to new and existing affiliates, they examined the results and adjusted approaches. Their data-driven diligence led 18 percent of their target affiliates to sign on. 

A well-tracked affiliate marketing program will provide a constant flow of data, so it’s up to your team to analyze and interpret it. For instance, is your current payout structure still appropriate? Would bonuses make sense? What is your typical customer acquisition cost for those who came in through affiliates? How about those customers’ lifetime values? Who else could you bring on to increase your network and continue incentivizing affiliates without hurting your margins? Answer these questions regularly to stay ahead of the game.
These customers can directly go to the business websites and buy whatever they want. But some times the said customers who frequently visit a particular blog and that particular blog are an affiliate marketer for a business which at that particular time is giving some form of discount. Now this discount or free trial will attract the customer to click/buy through the link provided on the affiliate marketer’s web page.  The customer who might not be aware that there is a discount on a particular product is enticed to buy and complete the process.

Many advertisers are unaware of the potential of the affiliate marketing business model for their own businesses, in fact, most small businesses have never heard of it. But imagine marketing your products only to interested people for no upfront fee. Paying only when you get results is a risk-free way of advertising that requires no marketing budget to get started. As you can imagine, this is great for any start-up business with little funding for marketing their new brand.


We’ve talked about building up your network and developing an email list. Another way to promote products is by contacting that email list directly with the products you’re selling. Perhaps that email contains a code that results in a discount or maybe it’s just a link to your latest product review. Either way, it lands your website and product straight into consumer inboxes. You could consider writing a how-to article that gives users an idea of how they can make use of your product.
Finch Sells is a great resource if you’re new to affiliate marketing, since Finch describes how he got started with affiliate marketing, explains how the industry is segmented and provides advice on how you can begin in an easy-to-understand and comical way. He also provides a priceless Survival Kit and a list of resources that ranges from blogs to events to tools.
8. Affiliate Partners Ltd. Affiliate Partners Ltd. is one of the first affiliate networks in the financial industry and is known as the affiliate network with the highest payouts (CPA) up to $600 for niches like trading, gaming, casino, sales funnels and many more. Working with them makes affiliate marketing much easier for you because of their very professional team which is always reachable in skype and by email. This network assures you the best affiliate network experience in the world with extra fast payouts and a 24/7 support.
One great traffic driver for me has been my new Travel Resources page. I put it up less than a month ago, created some pretty pins for it and it has done superbly well on StumbleUpon and Pinterest (racking up over 1.5k repins). This boost in traffic has helped substantially increase my conversions for Amazon, which was not a huge earner for me before. So, traffic + affiliate links = happy money dance.
Flexoffers is another huge affiliate marketing network. They pay you (the affiliate) a lot faster than others in the industry. It has more than 10 years of experience in the field. While they do not offer anything that is neither groundbreaking nor revolutionary, they do provide a solid array of tools and features that will surely aid you in your campaigns. In addition to the fast payouts, Flexoffers lets you choose from thousands of affiliate programs to promote, offers various content delivery formats, and more.

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.
When promoting affiliate offers, just make sure you are fully aware of all the terms and conditions attached to your affiliate program. Some programs can be strict about how they allow you to promote their products. For example, some may limit you to banner ads and links only, while others will allow you to use paid advertising, but won't allow email marketing. 
This means that you have to create a suitable simple business plan to help you get the product to the intended audience. But, i believe that an affiliate marketing guide needs to include networks, because, in many cases, a network works as an intermediary between the affiliate and the you could technically promote an online course someone has created and just arrange a direct revenue share with them, letting a network such as clickbank or commission junction handle the payment and product delivery puts a more serious note on your affiliate mes, affiliates have to go through an affiliate network to even be able to promote the product. Of course, money is likely a major reason you’re in business, so getting this right is create a solid financial plan, there are two tips you should keep in mind:Be realistic with your projections.
These customers can directly go to the business websites and buy whatever they want. But some times the said customers who frequently visit a particular blog and that particular blog are an affiliate marketer for a business which at that particular time is giving some form of discount. Now this discount or free trial will attract the customer to click/buy through the link provided on the affiliate marketer’s web page.  The customer who might not be aware that there is a discount on a particular product is enticed to buy and complete the process.
While any “regular” job requires you to be at work to make money, affiliate marketing offers you the ability to make money while you sleep. By investing an initial amount of time into a campaign, you will see continuous returns on that time as consumers purchase the product over the following days and weeks. You receive money for your work long after you’ve finished it. Even when you’re not in front of your computer, your marketing skills will be earning you a steady flow of income.
The advantages of the affiliate marketing business model for the affiliate are quite obvious to anyone. Having the opportunity to effectively ‘sell stock’ without having any of the costs or responsibilities of manufacturing, buying or storing it is very liberating. In addition to this, when working with a high-paying network like MoreNiche, the profit potential is enormous.
You may have heard of ClickBank, one of the oldest and most popular affiliate networks. A billion-dollar company, ClickBank specializes in digital products like e-books and software, as well as membership sites. If you are comfortable selling information and don’t want the management and administration hassles of “real” businesses, this may be a good starting point. Its commissions can be anywhere from 10% all the way to 75%.
Well, WA keep coming up and its FREE, so I think that I have found where I want to start. My one thing is that everyone seems to say that they will be your mentor just so you sign up and then eventually go Premium. Because we all know that is where you get the bigger lay out. Which is not a bad deal at all. But I’m one that likes to have that type of guidance from one person instead of reaching out to 100 and having no clue which persons advice I should take. It seems like I should just try to find someone I think that I can click with and hope for the best???

Thanks for stopping by! Blogging is a great way to make an income. What you are reading is a blog and it can be filled with words or videos to help your audience. You create content to attract a loyal readership and then you can monetize your blog by promoting products to your audience. Check out my free email course! https://twinsmommy.com/start-grow-earn-free-course/


Adam Bosch is a Master Digital Marketer who has been running online businesses for 7 years+. Through various methodologies across affiliate marketing, SEO, internet businesses and more, he has come up with some really important tricks that will help you grow your business online. The nuggets in this course aren’t ones that are freely available online, but deep insights that are well worth paying for.

The average commission rate is $58 per the Shopify website. Shopify’s commissions are paid according to different metrics. For instance, if a referral signs up for the Shopify Plus enterprise plan (the highest tier), the payout is a flat $2,000. Referrals who sign up for the standard plan earn a $598 commission. The payout for a Basic account is $58. Commissions are calculated as follows: you will earn two times the monthly rate but only two months after the user has been a paying customer.

Thanks Kyle for such an enlightening post; We in the developing world are still struggling with the USA rule of having to have a US billing address for your credit card inorder to shop online; we have been creative with the problem but I have not seen my local credit card statement for 3 months. I wrote to the Miami chamber of commerce 2 years ago but never received a reply.
Affiliate marketer or a publisher who is an individual who will publish the advertisement on his web page blog and advertise the product for the business. His remuneration for advertising the product solely depends on the how he can push his webpage or blog further. How famous he is or what topics he blogs about and well-known his blog will determine how many people will visit his site. He gets commission for marketing the product if the person visiting his site either clicks or buys the product depending on the agreement between him and the business. 

Hey Tiffany, how are you today? This is an excellent guide and I love all the information! It’s true many people who have blogs have no idea about affiliate marketing and it’s potential, but there is so much money to be made from affiliate marketing it’s unreal. One tip I could give is people who are building up blogs should get into affiliate marketing earlier! Great post, have a great day… thanks for the great information!
Betfair Affiliates is the affiliate marketing program for the well known Betfair betting website. Betfair’s primary market is sports betting. It’s actually a betting exchange, so it allows gamblers to place lay bets too – in other words, bets that bank on the opposite outcome. Betfair also offers in-play betting that allows users to lock in profits before the match ends. They also have great offers for the new customers to Betfair Casino.
What people don’t realise is that Affiliation is now expanding in some areas to become fully fledged Partnerships, where it is more than just an affiliate tracking link. They are now becoming full integrations, product mergers or brand collaborations. So I highly recommend this topic to get a broader view of what can be done with all affiliate partners.
There’s a good reason why ClickBank is still a strong contender, however it does tend to focus more on digital products which may be of questionable quality. Yes, the review process is more professional these days, but it’s still primarily focused on selling digital products, especially “how to make money” courses and the like. That being said, there are some genuinely high-quality products on offer, and few affiliate programs are bigger than ClickBank, especially in selling (primarily digital) books.
More Is More provides practical advice for building or improving customer experience that you can apply immediately at your own organization. Because time is of the essence, your customers are not willing to wait for you to get the customer experience right. This book shows you the invisible toxins that are killing your customer experience and your market share and how you should address them. More Is More sets you up for success, outlining the key areas you need to address immediately so you can weather external changes, remain relevant and thrive in the ever-changing business landscape.

Online presence — A major step in becoming an affiliate marketer is having your online presence up and running. This includes a website or blog and any social media profiles you deem necessary to the promotion of these products. If you’re unsure or need direction on how to build a professional website, check out our pillar page on how to make a website from scratch. You can create a website through a website builder, which will host your site and allow you to purchase a unique domain name.
Instead of building from the ground up, many networks are leveraging technology that already exists, then building on top of it to customize their systems. We see this all the time with HasOffers. For example, Kiip, a mobile advertising network with powerhouse clients like McDonald’s, Coca-Cola, Johnson & Johnson, Wrigley, Pepsi, and BMW, decided to build on top of HasOffers instead of starting from scratch. “After sitting down with the HasOffers team, it quickly became clear that we could rely on something that was already built and allow our engineers to focus on developing our secret sauce,” said Corrigan Neralich, Senior Director of Advertising Operations.
Consider a social media marketing strategy in conjunction with your website. If you have the resources, utilize a search engine optimization tool to help your site come up in search engines when users are searching for that particular product. You don’t necessarily need to have an entire content marketing plan, but you also shouldn’t “wing” your way through an affiliate marketing strategy. Like we said, successful affiliates continue to partner with companies, and continued partnerships mean a steady income!
Be affiliated with a company or business that you are actually interested in.Get into using a lot of several traffic sources to advertise and promote the company or businesses’ products or services. You can also like sample real estate marketing plans.Measure and test your affiliate campaign of the product or services.Be a researcher and look at how much the product or service is being demanded by the market.Be knowledgeable of current trends that have been successful in getting consumers to buy certain products from affiliates. You may also see strategic marketing plan templates.Create great content for your website where you promote the product.
And since everything is mobile nowadays, you can even run your business while you’re on your way to the office or during breaks. This means you don’t even need your own website to start affiliate you enjoyed this post, definitely check out the beginners guide to affiliate your email subject lines suck & what to do about t quick start guide: setting up profitable sales funnels. For example:It could also be an entire site that’s dedicated to finding cool products related to certain topic and promoting those affiliate products.
I know that we can increase or boost our income with the help of affiliate marketing. We can earn millions and millions dollars by this with the perfect procedure and the best procedure will give you a great business. Focus on the whole process from choosing the best product to received commission. The steps give above is awesome for an affiliate marketer.
You can sell affiliate stuff if you did not use the stuff but a high, high, high, really high level of clarity is required to do this. Most bloggers lack this clarity. I recall Tony Robbins selling/being an affiliate for a $25K coaching class. Never took it. Never sat in it. But the guy made millions. He had full clarity in selling without seeing. So he rocked out the selling.
Cookie life (the time in which you get credit for an affiliate commission) are typically better than Amazon as well through other affiliate programs and networks. Some like Wealthy Affiliate, offer affiliates LIFETIME cookies, meaning you get a commission if someone goes through your affiliate link and joins at any time, forever. Compare this to shorter cycle cookies like Amazon (which are only 24 hours). 

Thank you Kim for your wonderfully helpful posts! I have learned so much from you in just a short amount of time since just recently discovering your site. I just started this process with affiliates a couple weeks ago and have a blog on wordpress.com. After some research I discovered that WordPress will not allow you to post banners on your blog unless you have a substantial amount of traffic to your blog (which is my situation). Links are okay as long as they are pertinent to your content like a book your are reading, etc. In light of this, I was curious to know if there is a big difference in response to banners vs. links? Thank you! Blessings~ Jan
ClixGalore is a pay-per-action affiliate network that offers various types of programs, including PPL (pay-per-lead), PPC (Pay-per-click), PPM (pay-per-impression) and PPS (pay-per-sale). Several well-known brands use this affiliate program, such as Citibanks and Fox sports Shop. The program also offers a two-tier network, in which bloggers can refer other affiliates to the network and receive a portion of their earnings.
Also referred as Commission Junction, CJ is a large affiliate network offer affiliate programs for a wide range of popular and well-established organizations. This program acts as the intermediary between the merchants who will provide the products to sell and the affiliates who will do the marketing. This program is very advantageous as it provides very many affiliate programs at the same place.
If you’re lost which idea you should be checking out, stick with what you know, what you’re passionate about, and products you can’t live without. Whether you’re planning to expand a generic product (such as “fitness toys for dogs”) or focus on a specific brand (such as FitPAWS), it’s essential that you know what the competition is like if you decide to go through with such a topic.
Well written article, I have learned new affiliate networks, that I didn’t have knowledge about. Affiliate marketing is one of the best ways to make big money online. Many people try it, but give up when sales don’t come, in my opinion, achieving success in affiliate marketing requires you to choose the right networks to promote, and have patience. Simple advice should be not to try to promote everything you come across, do research and test to find out what works best. Thanks for sharing this great article.
If you’re planning to create content on your own, you’ll have to commit to it wholeheartedly because the life of your affiliate marketing business relies on regularly-published content. If you’re planning to hire someone to craft the content for you, that’s totally OK too. Either way, here are awesome tips you could follow when it comes to creating content for your affiliate marketing site:
With website builders, you get what you pay for. While they have plenty of free templates, more professional-looking websites will always cost more money. However, this investment could be worth it, especially as a website is one of the few startup costs for affiliate marketers. The social media profiles you develop are dependent on your niche and target market.
Consider a social media marketing strategy in conjunction with your website. If you have the resources, utilize a search engine optimization tool to help your site come up in search engines when users are searching for that particular product. You don’t necessarily need to have an entire content marketing plan, but you also shouldn’t “wing” your way through an affiliate marketing strategy. Like we said, successful affiliates continue to partner with companies, and continued partnerships mean a steady income!

It was really a good post. Very detail information and described well. I have started my own with Amazon and also put there as shop for baby products from amazon. I am clear about my target customers but I don’t know how to reach them and from where to start. I have put my effort in the site and review but now need a through for my site. My site is about Barbie Dream House With Elevator usually kids like with and along with that all barbie products are also available and also baby products, health product are available in there program with Amazon. Anyone can visit and see that in https://www.barbiedollsdreamhouse.com
This is NOT a get-rich-quick strategy – In this guide, I will help you lay the foundation of your affiliate marketing business. You don’t need any programming skills and setting up your affiliate marketing blog really will be a pretty straightforward process. However, learning how to start an affiliate marketing blog is just the beginning. Truly earning money with an affiliate marketing blog takes time. This is true for any business though, isn’t it?
 The idea behind the book is to build a lifestyle business by using the right strategies. You'll learn how to identify the parts in your business that generate the most results, automate almost every aspect of your business, and how to outsource almost every task. It will give you a unique perspective on how to approach your online business by working smarter, not harder.
ClickBank allows you to join for free, and the approval process is virtually automatic, so it’s a great choice for people entering the affiliated game for the first time. ClickBank has a ton of information, including FAQs, walk-throughs, and videos available, so the barrier to entry is quite low. There’s also a (paid) program called ClickBank University with courses and assistance from experienced marketers.
No. Before you get too excited, you must understand one very important thing. Affiliate marketing for beginners can be hard. It is, after all, a business. It is not a get rich quick scheme, and no honest affiliate manager will ever tell you it is. It requires patience, perseverance and heaps of learning. Sometimes it can take years to achieve the results you really want to see, although with the help of our affiliate management team, we hope you would see them much sooner than that! 

Of the many key reasons these sites are so massively successful, one stands out in particular: they are genuinely helpful to their visitors. When you need to renew your car insurance, do you seriously go filling in forms on every individual provider’s website, or do you instead just fill in the one form on a site like Comparethemarket to get all the quotes you need at once? If you think about the answer honestly, you’ll realise exactly why comparison websites like this are so genuinely useful to a visitor.
The actual process of ensuring that affiliate links are being implemented by the publishers alongside adequate tracking methods is crucial to an affiliate marketing campaign. We investigate how much effort is placed into the process of acquiring affiliates and advertisers. In addition, we find it important to understand how much time is spent by the affiliate marketing company in creating strategic campaigns for their affiliates.

CPA marketing programs pay affiliates when a specific action is taken by the referral or lead. Common actions include clicks, impressions, form submits, sign-ups, registrations, or opt-ins. Since Cost-Per-Action models don’t necessarily involve a direct sale (and involve more risk taking) the payout percentages are far smaller than they are in Cost-Per-Sale.
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