As a newbie, the helpful components from this article is to know the process of affiliate marketing. If you just rush off and join any old affiliate network without due preparation chances are you’re going to be stat above is from the iab opm study (april 2017), which is one of several highlighted in my introduction to affiliate marketing, a tactic that not only delivers good roi, but can be considerably better at driving ecommerce sales, subscriptions and other conversions than display not every affiliate marketing program will deliver the same return on investment and not all those sales will be incremental. Your chronological order helps a newbie to understand the beginning steps to get started in an online business.
MY biggest struggle is knowing how to put the promotion together and having everything in place when you promote it. I would kill for a Step-by-Step hold your hand and let me show you once how to do it correctly Mapped Blueprint. I have seen lots of sales pages but when you get them from the vendor they look a lot of the times nothing like the Org sales page, have never written a sales page before and it becomes overwhelming and confusing and then totally frustrating

Report and try again — One important aspect of being an affiliate marketer is looking back at your successes and failures to determine where to go in the future. If a certain product didn’t do as well as you’d expected, make note on that so you can properly analyze what went wrong. Was it the way you advertised? The product itself? The times you posted? Current events, such as the recall of a similar product? Any number of these could play a role in the success of your sales, but you won’t know which unless you analyze the data you’ve collected over time.


16. ReviMedia ReviMedia is an online lead generation network specializing in owned and operated campaigns for insurance, home services, and financial verticals, as well as exclusive advertisers campaigns both focused in the US and international markets. They also own their own proprietary lead management platform called Px.com which offers quality scoring of every lead and insights into performance by key demographic info. ReviMedia is extremely flexible to run campaigns with many different integrations. They pride themselves on their transparency with clientele as well as having flexible payment terms. ReviMedia also offers advertising partners access to their vast direct publisher network of over 2,000 publishers. They consider themselves a one-stop-shop.

Just like ClickBank, Commission Junction is an advertising platform that works with suppliers. Commission Junction works with big brand names. But they are still a middleman. You won’t be working or dealing with the individual companies yourself, which can be nice and can be a pain. Commission Junction does have higher requirements for joining their program. It’s not impossible if you’re serious about affiliate marketing.

The good news is, you don’t have to be an expert on dog food to put together a quality affiliate marketing business model and you certainly don’t have to partner with a large corporation like Amazon. Heck, I could partner with a locally owned holistic dog food store and help them increase their profits by several hundred percent by shipping products nationwide. It’s up to you!

More of a lifestyle and online entrepreneur motivation site, Pat Flynns blog is still a great resource for affiliate marketers. Some articles relate specifically to affiliate industry while others serve a more general purpose and might be a nice break from all the marketing content you’re consuming. His Smart Passive Income podcast is a great on the go motivator as well.
hey sean, am a newbie who is so ethusistic about online marketing. great post , i must commend , it came in handy. through your post i clearly understand that an affiliate mustr have a website and a blog as a platform for promoting the good and services. here the thing with me , i dont have either of them and am asking ….. is it advisable for me to delve in affilate marketing peradventure i get a blog running now …?

Now that you’ve decided on a niche and affiliate network, you probably have a good idea of the products you’re going to feature on your affiliate site. Before you go on a publishing spree, make sure you create a workable strategy and put it on writing. This doesn’t have to be perfect, since you can adjust it as you go along, but it makes a whole lot of difference if you follow some sort of guide.
The affiliate program itself. Are you working with an established company? Is it growing, and is it likely to be around for a long time to come? For instance, Amazon probably isn’t going anywhere, and would be a reliable partner over the long haul. You need to take a close look at the company that you want to partner with, and whether or not it's likely to have longevity.
Review : I found the course comprehensive and I learned a lot. I wish I found this course when I still owned my Brick and Mortar store, it would have made a big difference in increasing my traffic. I had people coming into my store years after I was open telling me they had no idea my store existed. I used social media but now I see I wasn’t utilizing the platforms to their true potential and that they were not fully optimized at all. I look forward to using what I learned in this course on my next adventure. Makes me excited to get going. Thanks Diego. – Shawn Vesper
Yes indeed Kyle. Deb and I were at the VA Clinic today having some tests for stuff, leave it at that. The conversation came up with our DR about what we do to keep our selves busy. We very gently, lol, told her that we invest a lot of our time figuring out how to save some of North America's big conventional walk-in companies. She was taken back some what, she knew I had turned 70 last November 12 and was dealing with some Agent Orange Issues from the Vietnam days. She asks Deb, "How in the world do you and Sam stay that active on the net and the conventional business world?" Easy question: Easy answer. We told here that the world is made up of a lot of people that reach certain ages or conditions in life and start telling themselves, take it easy or slow down some, and other reasons to start pulling back. How does one learn all the Blogging and Internet stuff she asked; Well, we introduce them to the Number One Blogging Platform on the Planet. I could go on Kyle, but you get the message. What you guys do is important in the grand scheme of things and many of us intend to help spread that.
Well, in my personal experience, affiliate marketing makes up the largest chunk of my blog income. Since getting started back in October, I’ve made a few thousand dollars from affiliate marketing (including $1500 in the first 30 days!). The road to get there wasn’t easy though… affiliate marketing isn’t just about dropping links and hoping people will buy things. There is, in fact, a lot more strategic thinking involved, which brings us to the next major question:
Here's what I've noticed, the older generations don't use computers and they either spend the day reading or watching television. When they not occupied with those activities they spend the day going to the stores either to window shop or buy, while I'd say about 25% of the baby boomer generation fall in that category 75% of that generation, the millennials, and generation z do their business online. As the older generations die off this trend will continue and that affects how business is done and how people work.
The Affiliate Marketing Website’s average client will be an ecommerce website or blogger that is seeking to increase the visibility of their websites. Common traits among end users will include: • Annual household income exceeding $50,000 •	Between the ages of 18 and 40 •	Has high speed internet access •	Has a website that they want to increase visibility and traffic.

We’ve compiled a review list of some of the most useful, informative and resourceful courses and training on the subject available. Enrolling yourself for one or more in 2018 could help you add skills and knowledge to your CV and grow in your career. Most importantly, it will make you future ready. (The list has been updated to as per changing trends)


Why should you read this book? This 300-page book shows you how to use digital marketing to grow your organization, increase audience engagement, and acquire new customers. This useful marketing book covers the customer journey, marketing strategy and planning, landing pages, blogging, search engine optimization (SEO), search engine marketing (SEM), social media, digital advertising, email marketing, and analytics.
The best way to think about affiliate marketing is quality over quantity. There are a lot of small websites that will promote your product, but the key is finding a small number of partners that will deliver conversions. For example, an equity management services firm has over 20,000 affiliates in its system, but only about 25 affiliates generate 85 percent of revenue.
One of the biggest challenges that new affiliate marketers face is coming up with a solid business idea. In The $100 Startup, Chris Guillebeau gives you plenty of ideas that should give you inspiration. He's interviewed over 1500 entrepreneurs that have built successful businesses starting with a $100 or less. From this group, he's focused in on 50 of the most interesting examples you can learn from. He shares their most valuable lessons and goes into the specifics so that you can apply them to your business.

I would say to affiliate marketers like those who have posted here, just make sure merchants who you are already signed up with will actually pay you if you promote their products. And for those of you not in the states listed above, pay attention to what’s going on in your state with regard to this law so you are prepared with a backup plan. It’s a ton of work to take down affiliate links when the law passes.
Find your affiliates and affiliate programs in all the right places --As humans, many of us hope to inherently trust one another. We’d like to believe that someone’s word is good. That a check will cash. That we’ll again see the man who said he’d pay us tomorrow. If you’ve spent even a smidgeon of time working as a freelancer, you know this isn’t always the case. People pay late, if at all. You turn in work, and the source contests it. In order to avoid disappointment and fraud, make sure you are using a legitimate network to find both merchants and affiliates.

Review : I found the course comprehensive and I learned a lot. I wish I found this course when I still owned my Brick and Mortar store, it would have made a big difference in increasing my traffic. I had people coming into my store years after I was open telling me they had no idea my store existed. I used social media but now I see I wasn’t utilizing the platforms to their true potential and that they were not fully optimized at all. I look forward to using what I learned in this course on my next adventure. Makes me excited to get going. Thanks Diego. – Shawn Vesper
Fundamentals of digital marketing by Puneet Singh Bhatia is a must read for the people engaged in the field of marketing, using digital platforms. Concepts are explained in a way that anyone who wishes to grasp about the digital world can do so by simply reading this book. I highly recommend this book to marketing professionals because digital is a new way of marketing and is going to emerge and transform magnificently due to technological advancements in the near future.
But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively new bloggers can prove this based on their other content.

But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively new bloggers can prove this based on their other content.
Contact the company directly. If you use a product or service and want to recommend it but you can’t find evidence of an affiliate program, consider approaching them and asking if they are willing to set one up (maybe with your help). Highlight your audience and the value of your recommendation. Explain that an affiliate program is simply rewarding happy customers (you!) for promoting, and they don’t have to pay until a sale is made.
On the other hand, they may need longer to think about it. Perhaps they’re waiting for payday, or they’re not quite sure yet whether they prefer the blue one that they also spotted while browsing around the advertiser’s site. They may go away and come back in a couple of weeks’ time, no longer able to resist the urge to blow their wages on a better board.
The products and services you will be promoting to your audience must be relevant and good quality. Make sure you believe in them and know everything about them, because this will be crucial to you delivering the sales pitch to your audience. You need to build trust with your audience so make sure the products and services you choose to promote are trustworthy enough. 
With website builders, you get what you pay for. While they have plenty of free templates, more professional-looking websites will always cost more money. However, this investment could be worth it, especially as a website is one of the few startup costs for affiliate marketers. The social media profiles you develop are dependent on your niche and target market.
These are some of the best books on affiliate marketing. Each one of these books have something to offer in regards to building your affiliate marketing business. They walk you through the basics of the affiliate business model, provide strategies on how to use various strategies like SEO and social media, and teach you how to think like an entrepreneur.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.
Missy Ward has been involved with affiliate marketing since 1999 and co-founded Affiliate Summit with Shawn Collins in 2003 on a mere $400 investment. Affiliate Summit is now a multi-million dollar company that produces conferences, tradeshows, FeedFront Magazine, GeekCast.fm, and AffStat.com. Missy is also the co-founder of itsaWAHMthing.com, founder of AffiliateMarketersGiveBack.com and is in charge of a number of her own niche affiliate websites.
This is EXACTLY why I love you so! {dramatic, but sorta true} I’ve learned so much from you, Mel. I can’t even tell you how much you’ve taught me in the past year {tomorrow is my one year blogiversary!} and I’m so thankful. I’ve been in online marketing for about 6 years now, but it feels like the bloggy marketing world is slightly different, which is why I love your blogs so much. You break things down so that marketers, like myself, can learn more than what they think they know.
If you can test the product first, do it. There’s a reason why many affiliate marketers stick to digital products – they’re cheaper to buy, test and review. But if you can find a way to get a hold of the product first before promoting it to your readers, your post about that particular product would hold much more value since you’ve tested it firsthand. You don’t even have to buy it – some manufacturers would gladly ship out a product free if you’re already an authority in your industry.
Now that you’ve decided on a niche and affiliate network, you probably have a good idea of the products you’re going to feature on your affiliate site. Before you go on a publishing spree, make sure you create a workable strategy and put it on writing. This doesn’t have to be perfect, since you can adjust it as you go along, but it makes a whole lot of difference if you follow some sort of guide.
You may also want to check out 9 Best Content Marketing Training, Courses and Certifications; Best Instagram Marketing Training and Courses and Best Courses on Coursera. In addition to that, you will find 7 Best EMail Marketing Courses really useful and the 8 Best Shopify Marketing Courses will help Increase Sales and Profits. All the training programs mentioned above are so affordable, they are nearly free affiliate marketing training.
For example, if a blogger is writing about a new pair of shoes they found on Zappos, instead of having to sign up with the Zappos affiliate program directly, they can work with VigLink, which will automatically append the affiliate code to the link and pay the blogger their earned commissions. While VigLink typically keeps 25% for this service, the company claims that because of their size, they "often negotiate higher commissions that more than cover our share," says Oliver Deighton, vice president of marketing at VigLink.
There are "gurus" and programs that suggest affiliate marketing is a set-it-and-forget-it system to turn the Internet into a cash machine. While affiliate marketing can be done part-time, it's not automatic. It requires research and a plan. For this home business idea to succeed, you have to know and understand your target market and continue to do things to reach them so they can click on your affiliate links.
Out of all the sessions I’ve been to at blog conferences, one of most enlightening ones was at the Type A Parent Conference. Sure, many bloggers might not bother to read session re-caps in general. But when I tell you that two of the panelists for the affiliate marketing session make over $20,000 a year without giant traffic numbers, you’ll want to keep reading.
It's hard for a marketer to build a sustainable, scalable income from affiliate marketing. As payable actions take place on the merchant's site, customer details are held by the merchant, not by the affiliate so the affiliate cannot easily build a relationship with the customer. Combined with short cookie lengths, this means the affiliate is constantly having to find new sources of traffic for each offer. Although some forms of sale, such as memberships, may provide lifetime commissions, most are one-time payments. Conversion rates for online sales are typically low, in the range of 1 to 3 percent, providing limited potential for income and growth for all but a few successful affiliates.
This is a HUGE one! A lot of people register for Amazon Associates at the beginning of their blogging career because they assume it’s just good to “get it out of the way”. Don’t!! *foams at the mouth* I repeat: don’t register until your blog is reasonably established and you’re quite certain someone out there will buy something off of your link. If you don’t net any sales within your first 90 days, your account will get shut down. You’re welcome to apply again, but by then, your fragile ego will be in ruins.

It’s only my newness to the industry, that makes me realize there is still so much, I do not understand. When you speak about Sears and Toys R Us going out of business, it helps me realize again how affiliate marketing fits into the complete picture and helps me make sense of my niche again and how it is really possible to be in a situation of benefitting others and on so many different levels.
Clickbank is one of the most popular affiliate marketing program that deals with digital products such as eBooks. This website has been around for many years and is among the first affiliate websites on the internet. Another great thing about this site is that it lets all people from different occupations to sign up for a free account. Once you sign up for the account, you will have an access to millions of eBooks that other members are selling.  The quality of many of the items within the Clickbank affiliate program is debatable.  But, the commissions are far and above many of the others on this list and much of the reason it is rated highly within this article is history and ease of use.
The basic concept is signing up for an affiliate marketing network and finding products that are within your niche. Once you find the product that is within your niche, you click on the hoplink to add your affiliate ID to the product link. When a reader clicks on your hoplink and buys the item, you get a commission for the sale. Although this sounds simple, there are a few things that you need to know before you get started.
Calling all fashion bloggers. Reward Style is connected with a broad reach of fashion brands and retailers. The site offers an invitation-only monetization platform for top-tier digital style influencers and brands. Thousands of fashion bloggers and influencers are using Reward Style to maximise the financial success of their content, whether it’s on blogs, social media or mobile platforms.
Hey. Yes you can use just one website to promote multiple affiliate programs, but I’d say that your website should focus on just one niche. So you mention, SellHealth, that would lead me to believe your site is about health and fitness. I would then advise you to stick to that niche rather than promoting unrelated products like dog leashes and fashion accessories.
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More, its important to learn how to use social media for marketing. If you are going to run a successful online business you will need to know how to connect with your customers. Using social media gives your business a more human approach to getting your companies message across. Learn how for #3.90. Get the Book!
If you own a travel blog, why not attempt to make some money out of your love for travel writing by joining the Booking.com Affiliate Marketing Program? After signing up to the affiliate network you’ll have the choice of placing a search box, link or banner onto your website. Commission is tiered, ranging from 25% for 0 – 50 stayed bookings per month, to 40% commission for 501 or more stayed bookings per month.
Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.
It's hard for a marketer to build a sustainable, scalable income from affiliate marketing. As payable actions take place on the merchant's site, customer details are held by the merchant, not by the affiliate so the affiliate cannot easily build a relationship with the customer. Combined with short cookie lengths, this means the affiliate is constantly having to find new sources of traffic for each offer. Although some forms of sale, such as memberships, may provide lifetime commissions, most are one-time payments. Conversion rates for online sales are typically low, in the range of 1 to 3 percent, providing limited potential for income and growth for all but a few successful affiliates.
Kevin Edwards, Global Client Strategy Director of AWIN, put it this way: “Data will continue to underpin the channel’s success. When one of the world’s most important marketers bemoans the state of digital marketing as opaque and lacking transparency, it sends a clear signal about the opportunity for affiliate marketing. P&G’s chief marketing officer made that statement earlier in 2017 and it should be a lightbulb moment for us about positioning the channel as the foremost, results-driven opportunity available to digital marketers. This can only be achieved if we get better at sharing significantly more data to facilitate a more three-dimensional and qualitative view of affiliate marketing beyond last click. Lifetime value holds the key to building a more rounded view of the power of affiliates to deliver quality customers.”
Thank you so much! I’m so happy you liked this post and the ideas in it. Yes, putting your affiliate post on a separate page is something I like to do but I’ve also just posted on my blog a new affiliate post and that’s good too! I feel if you’ve been blogging for a year or more and THEN start affiliate marketing, it might be a good idea to ease your audience into this by placing your affiliate post on a separate page!
Affiliate marketer or a publisher who is an individual who will publish the advertisement on his web page blog and advertise the product for the business. His remuneration for advertising the product solely depends on the how he can push his webpage or blog further. How famous he is or what topics he blogs about and well-known his blog will determine how many people will visit his site. He gets commission for marketing the product if the person visiting his site either clicks or buys the product depending on the agreement between him and the business.
Since you’re essentially a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
URL masking: Often, you’ll find that affiliate links are a real, million character eyesore. It’s likely that your links will look like Merchant.com/dlfjlfjlfjdskljdfgimmeallyourmoneyalajdlkaf2131032klfjfdjldsjf. And let’s be honest, few people are going to want to click on that. URL masking is therefore when you create a prettier, cleaner “vanity URL” that makes your links more clickable. Some people use bit.ly, which has tracking purposes, or the WordPress Plugin Pretty Link.
It was really a good post. Very detail information and described well. I have started my own with Amazon and also put there as shop for baby products from amazon. I am clear about my target customers but I don’t know how to reach them and from where to start. I have put my effort in the site and review but now need a through for my site. My site is about Barbie Dream House With Elevator usually kids like with and along with that all barbie products are also available and also baby products, health product are available in there program with Amazon. Anyone can visit and see that in https://www.barbiedollsdreamhouse.com
Ask for VIP (sometimes called “tiered”) commissions. Many affiliate programs have different commission levels. Usually the standard commission level is made public, but higher commissions are offered to higher performing affiliates. Sometimes you may be bumped up to “VIP affiliate” status by the advertiser, but most times you have to ask if there’s a higher tier and how you can get there.
“Through our global affiliate network, we empower marketers to engage shoppers across the entire consumer journey. Affiliate success comes down to partnerships — we connect advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimized for performance,” its website reads.
Affiliate marketing may seem so easy but in fact, it has its challenges especially because it involves money. Challenges are present both for the ones recruiting affiliates (giving affiliate programs) and from the affiliates themselves. In this last part of the article, we will be enumerating to you the problems that involve in the whole affiliate marketing field or phase. You can also read event marketing plan templates.
Don’t go insane and join a million at once… think first about what would make sense for you to endorse. If you’re a travel blogger for instance, becoming an affiliate for hotels, tours and travel gear may be appropriate. Most companies will have an affiliate program, or be part of an affiliate network. Your best bet would be a quick Google: “company + affiliate program”.
I honestly think some of us just have non-buying audiences. Some of that may be a matter of how or what we write but some of it might just be the niche. There are some niches that seem to just go hand-in-hand with spending money — home décor, for instance. My niche is largely broke moms from large, single-income families. They don’t HAVE money to spend if it’s not on essentials. So there’s got to be a balance, I think, between recognizing what we could do differently to improve conversions, and recognizing the reality of our audiences.
Content and media – If you have a knack for writing, or is good with photography or Photoshop, then you can save some money and do these yourself. But if for any reason (lack of skill or time) you can’t create content or media like photos and videos, there are people willing to do them for you. You can hire freelancers either by the hour or on a flat fee.
The easiest thing to do is to sign up for an affiliate marketing network like Commission Junction. They provide a marketplace where your affiliate program will be advertised to other affiliate marketers. They also provide the tracking software for your affiliates so you don’t have to build your own tracking system. In some ways this is better because it takes care of the trust issues. Affiliates are always suspicious of whether or not they’re getting credited for the sales they generate. By having an intermediary take care of transaction tracking and payments, the fear of being cheated is alleviated. 

At Oberlo, we have our own affiliate program. If you’re interested, Oberlo is also part of the cj.com affiliate network. We want to help people with their drop-shipping businesses. And, we have many happy and successful customers. Word of mouth is important to us which is why we have a fantastic affiliate program. You don’t have to be a customer of ours to participate. You can earn 50% of recurring commission on every new paying customer. That’s $479 per new customers just for you. You can share a link on your blog, website, as well as social media account like Twitter or Facebook. Help us grow and join us as an affiliate.
Maybe you have a hobby you’d like to earn money from, such as RC airplanes, playing an instrument, star gazing or teaching people how to develop a better golf swing? Or maybe you’d rather teach people a professional skill such as how to invest in the stock market, become an actor or actress, start a self-storage company or how to create a kick-butt resume that will “WOW” any employer.
One huge red flag is any company that promises you a “get rich quick” marketing strategy. Although affiliate marketing can be good money, it’s by no means instantaneous. Stay away from anything that sounds too good to be true. Also, stay away from any merchant that wants to charge you startup costs. Additionally, use established affiliate programs to find your merchants. Read reviews and ask around. You’re not the only person trying to supplement income with this marketing strategy, so there are plenty of other professionals with whom to crowdsource.
While any “regular” job requires you to be at work to make money, affiliate marketing offers you the ability to make money while you sleep. By investing an initial amount of time into a campaign, you will see continuous returns on that time as consumers purchase the product over the following days and weeks. You receive money for your work long after you’ve finished it. Even when you’re not in front of your computer, your marketing skills will be earning you a steady flow of income.
You may have heard of ClickBank, one of the oldest and most popular affiliate networks. A billion-dollar company, ClickBank specializes in digital products like e-books and software, as well as membership sites. If you are comfortable selling information and don’t want the management and administration hassles of “real” businesses, this may be a good starting point. Its commissions can be anywhere from 10% all the way to 75%.
Thank you Kyle for the encouraging post, it got me pumped with excitement. Of course, as a blind man I know more and more disabled individuals are hungry for these awesome opportunities and they will go where it is possible for them to make things happen, so I truly hope WA will move to the top as a viable option for this growing sector. I know as I grow within this community I will be better prepared to help other like myself, and I am counting on the whole team as well. Cheers! 

Best Forex Partners (BFP) was established in 2011 by a group of international financiers and global online marketing professionals who saw a need to change the nature of affiliate marketing for the better.  In a few short years they combined their over 60 years of combined financial and marketing experience to create a new way to affiliate market and have never looked back!
There’s something about reading books that has stood the test of time. In this marketing classic, Hopkins exposes the world to the idea that there are two veins of thought in marketing. The one he espouses and assures us is attainable, is quantifiable return on investment. Since the days of coupons, marketers have been using numbers to figure out whether their campaigns were effective. He shares with us ways to help your audience see the benefits more quickly such as using numbers and research, and making more specific claims over general ones in headlines, amongst other nuggets of advertising insight that stand the test of time.
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