But there is little inherent risk when a company creates an affiliate program other than the risk of not managing it properly and it being "stale" as a result. This can happen and does happen quite frequently, companies get excited about their affiliate programs, the invest in the creation and set-up, and then forget about the follow through (working with the actual affiliates).
Actually, I got started online back in the early 2000s (!) by selling Japanese games, comics and other Japanese gear, which involved packing and shipping the orders myself. (I was amazed when my website about Japanese mahjong sets began to get orders. At that time I knew nothing about "keywords" and simply wrote a few blog posts on the topic and put up a sales page with Paypal buttons - and it worked!)
This book well deserves a place on every digital marketer’s bookshelf as it dives deep into how to better prepare your business to run on it’s own, without your constant intervention. You write down a contract for every position in the company (even if you play them all right now,) and sign your name by each until you can hand them off one by one. The ‘Entrepreneur Myth’ just means that in this country we glorify the sole business owner who can heroically go it alone, but the truth is unless you successfully prepare a team and a process to ensure quality, you’ll forever be doomed to artificially keeping your companies growth ceiling low and taking back control from the people hired to do the work. In this way, your company won’t be able to serve all the customers and clients that would benefit from your process that could if only the company processes were clearly and intelligibly laid out so each employee could implement it at a high level.
Adam Bosch is a Master Digital Marketer who has been running online businesses for 7 years+. Through various methodologies across affiliate marketing, SEO, internet businesses and more, he has come up with some really important tricks that will help you grow your business online. The nuggets in this course aren’t ones that are freely available online, but deep insights that are well worth paying for.
Niche — Unless you’re Amazon, people don’t come to your site looking to buy both weed-wackers and moisturizing cream. Most websites have their products narrowed down to a specific genre, such as fashion, health, petcare, etc. If you’re wanting to go into affiliate marketing, your first plan of action is to determine what you’re selling. This step comes first because so many subsequent decisions depend on this answer. The type of website you make, the type of audience with which you engage, all of these are heavily influenced by your niche. If you’re having trouble deciding where to focus, do some introspective thinking to determine what you’re passionate about.
Know when to wait. Some affiliate programs require a certain level of traffic, subscribers, etc. If that’s the case, I say it’s better to wait to apply for that program instead of applying and hoping for the best. You risk being labelled the person who can’t follow guidelines and you might also risk not be allowed into the program when you do meet the qualifications.
CPA marketing programs pay affiliates when a specific action is taken by the referral or lead. Common actions include clicks, impressions, form submits, sign-ups, registrations, or opt-ins. Since Cost-Per-Action models don’t necessarily involve a direct sale (and involve more risk taking) the payout percentages are far smaller than they are in Cost-Per-Sale.
Affiliate marketing is a commission-based income model, in which merchants reward affiliates for sending them customers. The term usually applies to online transactions, and affiliates are paid when the customer takes an action on the merchant's site. It's often suggested as a business plan for new Internet marketers, because it requires a very low capital outlay to get started. Affiliate marketing can provide a useful side income, but its weaknesses make it unsuitable as a core business model.
Chances are strong, though, that you don’t have Amazon’s clout, which means you must be prepared to curate and foster connections with relevant people and their sites. Affiliate marketing software platforms allow you to automate communications, enabling you to quickly and efficiently keep your partners in-the-know about updates, new offerings, specials, and upcoming webinars. Have only a handful of affiliates? Use that to your advantage by taking the time to get to know each of them with in-depth, one-to-one communication opportunities.
MoreNiche is one of the few affiliate networks that offer free affiliate training and ongoing personal support in this way. Many people who don’t know about our network currently pay out hundreds, if not thousands of pounds on affiliate training courses, seminars and even personal mentors each year. But they only learn the same information we give away for free once you’re working with us!
Missy Ward has been involved with affiliate marketing since 1999 and co-founded Affiliate Summit with Shawn Collins in 2003 on a mere $400 investment. Affiliate Summit is now a multi-million dollar company that produces conferences, tradeshows, FeedFront Magazine, GeekCast.fm, and AffStat.com. Missy is also the co-founder of itsaWAHMthing.com, founder of AffiliateMarketersGiveBack.com and is in charge of a number of her own niche affiliate websites.
I do find the rejections strange sometimes, and you are SO right that often there doesn’t appear to be a good reason. Just yesterday I got a rejection from a program I applied to months and months ago citing that “my site wasn’t a good fit”, but I had actually been accepted to them through CJ Affiliate when I first applied and have been generating pretty consistent sales haha. Oh well! Guess we’ll never know the “inner workings” of it all, but thanks for reading Robert 😀
But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively new bloggers can prove this based on their other content.
“Think of this as the way you promote advertisers on your site, or your general business model. Advertisers may view, sort, and download publishers by their classification,” reads its website. “In the world of affiliate marketing, an advertiser can be a company selling a product like electronics, airline tickets, clothing or car parts, or an advertiser could also be an insurance company selling policies. The most important thing to remember is that you are an advertiser if you are ready to pay other people to help you sell and promote your business.”
Most businesses require startup fees as well as a cash flow to finance the products being sold. However, affiliate marketing can be done at a low cost, meaning you can get started quickly and without much hassle. There are no affiliate program fees to worry about and no need to create a product. Beginning this line of work is relatively straightforward.