Hey Jennifer, I don’t really know much about MOBE as I haven’t had personal experience myself but in terms of paying for a programs, i’ve had experience with the Six Figure Mentors. They teach people marketing and entrperneurial mindset stuff that I found invaluable. They have a paid tiered membership system that can be promoted on an affiliate basis. What sort of affiliate business are you looking to set up?


This is an interesting strategy because it goes beyond what the product is and dives into the various ways it can affect individuals in their daily lives. Banner advertisements are another great way to get people to click on and potentially purchase the product you’re selling through your site. Instead of being super flashy and distracting, banner ads could be as simple as the promoted products list that appears on your Facebook homepage. If you sell to more than one target market, consider finding a solution that helps you target ads based on factors such as where the consumer lives. This way, the ads on your site always have their best chance at finding an interested consumer.
A relative newcomer that was only founded in 2014, ConvertKit has taken the world of email marketing by storm. According to the company, they now have nearly 20,000 active customers of their email services. Their affiliate program works by paying existing customers a lifetime 30 percent commission for referrals that subsequently become ConvertKit customers or who sign up for ConvertKit webinars and other digital products.
I know that we can increase or boost our income with the help of affiliate marketing. We can earn millions and millions dollars by this with the perfect procedure and the best procedure will give you a great business. Focus on the whole process from choosing the best product to received commission. The steps give above is awesome for an affiliate marketer.
Fortunately, I learned about the CTPM process early on and it is still the backbone of my content marketing strategy. When you first start an affiliate marketing blog, you’ll be tempted to just make money as quickly as you can. This is the wrong way of thinking and often leads to an early failure. The CTPM process has proven to work time and time again. Here’s what CTPM stands for.
Try to write one good post about an expensive product or a list of expensive products that you recommend and actually use. Make sure it has good SEO and wait about 6 months for it to start making money. This is what started making me money at first. My Non-toxic play mats posts got on the first page of Google results and it started making me affiliate income.
Affiliate marketing is a commission-based income model, in which merchants reward affiliates for sending them customers. The term usually applies to online transactions, and affiliates are paid when the customer takes an action on the merchant's site. It's often suggested as a business plan for new Internet marketers, because it requires a very low capital outlay to get started. Affiliate marketing can provide a useful side income, but its weaknesses make it unsuitable as a core business model.
Hi Melissa, I am really enjoying your Blog, and would like to get into Affiliate Marketing. The problem is I just can’t seem to get them on my Blog. I seem to be the only one to have this problem. I’ve searched for an answer, with no success. I must be the only one out there that can not figure this out. Could you possibly help? Please tell me how this is done. Thank so much, Donna
URL masking: Often, you’ll find that affiliate links are a real, million character eyesore. It’s likely that your links will look like Merchant.com/dlfjlfjlfjdskljdfgimmeallyourmoneyalajdlkaf2131032klfjfdjldsjf. And let’s be honest, few people are going to want to click on that. URL masking is therefore when you create a prettier, cleaner “vanity URL” that makes your links more clickable. Some people use bit.ly, which has tracking purposes, or the WordPress Plugin Pretty Link.
Because 2Checkout exclusively sells software and digital products, it is best suited for established influencers whose target audience is interested in buying products in this niche. But while you won’t find any physical products for sale, 2Checkout is probably the market leader in selling software of every type, including very specific use case items (like software that can convert Microsoft Word documents to PDF, for instance).
There is no shortage of products you’ll be able to promote. You’ll have the ability to pick and choose products that you personally believe in, so make sure that your campaigns center around truly valuable products that consumers will enjoy. You’ll achieve an impressive conversion rate while simultaneously establishing the reliability of your personal brand.
While digital marketing channels like blogs and social media make it easier for businesses to connect with their audience, it can be incredibly difficult to reach them in the current competitive atmosphere. Gary Vee's book shares his best advice on how to use social media to stand out from the crowd, build a large following, and engage your target audience.
It is important to note, however, that StudioPress is now a subsidiary of WPEngine which is the company that actually does the web hosting on which StudioPress’s Genesis framework runs. The affiliate program only works with choosing the StudioPress framework and themes, not the actual hosting on WPEngine. WPEngine has a separate affiliate program for its hosting services, which yes, is a bit confusing. 

Mistake #5: Promoting a lot of affiliate products instead of just a few. Once you start affiliate marketing, you realize how easy it is to share affiliate links. Instead of becoming an affiliate for a lot of different products and sharing them liberally, I recommend concentrating on just a few and sharing them intentionally. It doesn’t seem as spammy, plus you can be sure the products you do promote are closely aligned with your brand and message. Deep is better than wide.
One of the top social media thought leaders shares her secrets to expanding your business through relationshipsPeople have always done business with people they know, like, and trust. That’s the essence of “relationship marketing.” Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Relationship marketing specialist Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.
An elegantly straightforward process, affiliate marketing via reviews, blogs, social media, and other platforms is a new frontier in marketing that’s just waiting to be utilized. Follow the tips included in this article, and you’ll be able to engage your audience, convert passive readers into active consumers, and enhance your paycheck one click at a time.
Most successful affiliate marketers, however, do not have a large number of funds available so they tend to develop a website and use their website as the main advertising source for their business. Starting a website is very cheap (or even free), you don’t need to know any computer code, and it will attract FREE visitors that can be turned into paying customers relatively easily. This is the affiliate marketing business model that most people start with.

Find a program — As we discussed earlier, many affiliate marketers find their merchants, vendors, or brands through affiliate programs. It’s important you determine your niche prior to finding a program, as some programs are geared toward certain types of products. If you’re interested in a particular affiliate program, look into what kinds of products it offers and whether it has any data on the success of its affiliates.
If you find that the psychology of crowds, social movements and how trends get started is interesting to you, Malcolm Gladwell’s The Tipping Point has several big interesting insights into how these things happen and the anatomy of social trends. A couple key points is that there are always ‘early adopters’ that spread the fire to a broader range of influencers who spread ideas and trends to the general public; ‘stickiness factors‘ such as association and aesthetics help things gain traction; and that context is key if something is going to catch on – it has to come at the right time and place.
New posts ended in early 2016 with the author stating that he was not going to carry on creating new content. After scanning through this blog we decided it was still worth an honourable mention for some of the posts and resources available. One key feature about this blog is that it was targeted at ‘paid traffic’ affiliates, so is a bit more niche than many of the other ones out there.
ClixGalore is a pay-per-action affiliate network that offers various types of programs, including PPL (pay-per-lead), PPC (Pay-per-click), PPM (pay-per-impression) and PPS (pay-per-sale). Several well-known brands use this affiliate program, such as Citibanks and Fox sports Shop. The program also offers a two-tier network, in which bloggers can refer other affiliates to the network and receive a portion of their earnings.
It may be difficult at first to work your name or cause into the public eye. There are a lot of people (both online and off), who are trying to become public personalities in practically every given industry. However, there are also a number of people who eventually drop out of the public eye or move onto more straightforward endorsement deals. This leaves a vacuum for up-and-comers  to edge their way in. 

Couldn’t agree with you more Bill. I think you have nailed it with these list of affiliate offers. I was hoping to get something in relation to travel blog based affiliate programs. You know recently I came across this article on the internet https://www.flavoursofdigital.com/list-of-affiliate-programs/, here they have listed quite a bunch of affiliate offers, but not as relevant as yours. I was hoping to get an experts viewpoint on whether those offers are relevant or not, just the travel portion. It would be very much helpful for me to opt for them then. Also if you could give me some idea on what offers to choose that would also work. Thanks again in advance. 

Hi Jennifer, you could target people in the “get a better job” space. This is the prime market for your offer. There are plenty of high-authority blogs out there in this niche and if you can partner with some influencers, you can see some amazing results. That said, it’s not as easy a 123. Your affiliate offer needs to be amazing. Your website should be beautiful, and your need to have a strategy for reaching out to these people in your industry. You can’t just send them an email and expect them to sign up to your affiliate program.
In effect, VigLink works as the middleman between a publisher (blogger) and merchants by scanning the publisher’s content and automatically creating links to publishers that are chosen “in real time” based on their payout/conversation rates. This makes VigLink a very hands-off affiliate program for publishers who prefer to focus on content instead of managing their affiliate links.
I was looking for great affiliate networks and wanted to know that which are the top 10 marketing networks. Then I read complete article. I was amazed to see that ClickBank ranks 1st among top 10 affiliate marketing networks. I’ve bookmarked this and want to read all other posts but due to time shortage I couldn’t But I’ll come daily to read every post one by one. Thanks admin for sharing such a great post with us.

Once your hosting is set up, you need to install a content management system (CMS) for your site. We recommend WordPress because it is easy to use and a beginner (like you!) can quite quickly figure out how it works. Most good hosting providers will have a one-click install option for WordPress, which means it will only take you a couple of minutes and you will have WordPress installed on your site. 
In this example, a blogger might put this link on their blog to try to get their readers to click through to your “blue widget” page and hopefully buy something. If the visitor who clicks on this link actually buys something, affiliate tracking software will automatically (usually – depends on what system you are using) pay your affiliate a percentage of the sale.
Test your ideas. The cool thing about affiliate marketing is that you don’t have to build a website first to find out if your idea is viable. Instead, you can join affiliate networks, browse products that fall under your chosen niche, and conduct research to see if these products would “sell.” Find what is trending online to see what ideas would bring more money to the table.
So, each year he spent as a corporate drone was getting harder and harder for him. Maybe it was the routine; maybe it was the fatigue caused by the constant pressure of overworking and chasing deadlines. The bottom line was that it was time to do something about it. Finally, he took a gap year that has now lasted two years already and is unlikely to end anytime soon.
This, is most likely one of the absolutely best courses on building amazon affiliate sites. Trust me, the explanations are extremely in-depth and understandable, I never had any experience in this field but I learned everything with ease and got to work right away thanks to the instructor’s very broad understanding of SEO. This is easily one of the top affiliate marketing courses and I realy thank the instructor for putting together such an amazing course, and sharing it with other people. If you want an A-Z explanation of amazon affiliate marketing, you will not be dissapointed by this course! – Beleuta Teodor
It was really a good post. Very detail information and described well. I have started my own with Amazon and also put there as shop for baby products from amazon. I am clear about my target customers but I don’t know how to reach them and from where to start. I have put my effort in the site and review but now need a through for my site. My site is about Barbie Dream House With Elevator usually kids like with and along with that all barbie products are also available and also baby products, health product are available in there program with Amazon. Anyone can visit and see that in https://www.barbiedollsdreamhouse.com
Great article. Great resources. I do find it quite odd that people will reject sellers. As an affiliate marketer and new blogger myself, this is extremely frustrating. Now, I know there could exist a reason for rejection, especially within marketplaces, however, I haven’t the faintest idea why they would off the bat. I have heard it reduces epc’s (earnings per click), but, I don’t get why people care about this other than for some contests internally. Which in my opinion hurts less than refusing essentially free eyeballs on your products.
The best way to sell other people’s products and services is to provide value to others. Make sure this is built into your affiliate marketing business model. For example, I own the website DogFoodInsider.com. On that website, I teach people about dog nutrition and more importantly, how to choose a high quality dog food for their beloved dog. You’ll also notice on that website I also recommend people purchase their dog food from Amazon.com. Not only is it cheaper, but they have a wide selection to choose from and they don’t have to lug 30lb bags of dog food home from the store.
So, each year he spent as a corporate drone was getting harder and harder for him. Maybe it was the routine; maybe it was the fatigue caused by the constant pressure of overworking and chasing deadlines. The bottom line was that it was time to do something about it. Finally, he took a gap year that has now lasted two years already and is unlikely to end anytime soon.
Hey, thanks for the great post. I’ve been following Pat Flynn and love his “give and it shall be given unto you” attitude..my perception anyway. At 50, with a high school education, I’m trying to learn affiliate marketing from information online. What I’ve gleened so far is to focus on giving the best, most honest information, like your Parents would give you. In exchange for your efforts rewards will come.
Some very useful information for those starting out. Many would-be affiliate marketers give up after a couple of months; they soon realise it’s not as easy as some report. You have to spend money to make money (in most cases). I use a combination of AdWords, Facebook Ads and the little know Bucksme.com. The latter is a great way to promote discounted products and they offer a free version; it’s a great way to get started without cost.
With website builders, you get what you pay for. While they have plenty of free templates, more professional-looking websites will always cost more money. However, this investment could be worth it, especially as a website is one of the few startup costs for affiliate marketers. The social media profiles you develop are dependent on your niche and target market.
The Affiliate Marketing Website will place advertisements through its online platforms to promote ecommerce products sold by other companies. The business will receive commissions of 40% to 60% on all products sold by third parties. The business will generate revenues from static and dynamic advertisements that generate revenues on a per 1000 impressions basis while concurrently earning other income from affiliate partner revenues. The third section of the business plan will further describe the services offered by the Affiliate Marketing Website. The third section of the business plan will further discuss the operations of the website.
For a slightly different take on the subject and figuring out how to get targeted traffic onto your promoted links, you must have a look at Affiliate Marketing: Instant Traffic to Affiliate Links. A quick look at the reviews will help you decide if this is the exact course you are looking for. Sometimes the right approach is what is required to make a campaign work, this one might just work for you.
Why should you read this book? This New York Times bestseller explores how people can best champion new ideas. Using research and stories from business, politics, sports, and entertainment, the author shows you how to recognize a good idea, how to build a coalition of allies, how to choose the right time to act and how leaders can build cultures at their organizations that welcome dissent. This book shows that by fighting groupthink, your organization can become even more successful. The author provides insights about how to reject conformity and how to improve the status quo.
And if you really want to become successful in Affiliate Marketing, you are going to LOVE Making Sense of Affiliate Marketing. This course helped me to go from $0 to over $1,000 in affiliate marketing in 30 days! I made $0 in affiliate marketing for the first two and a half months of my blogging journey, and after investing in Michelle’s course things started to change very quickly. I made my money back over and over again in only a couple of weeks.
Find a program — As we discussed earlier, many affiliate marketers find their merchants, vendors, or brands through affiliate programs. It’s important you determine your niche prior to finding a program, as some programs are geared toward certain types of products. If you’re interested in a particular affiliate program, look into what kinds of products it offers and whether it has any data on the success of its affiliates.
One big difference between SkimLinks and VigLinks, however, is that once you’re approved by the company, you can choose to work with any merchant or program on its platform. SkimLinks has also published a white paper discussing its partnership with Buzzfeed, giving SkimLinks a lot of credibility. SkimLinks also has a higher tier of vetted merchants called “Preferred Partner” and “VIP” that both pay higher commissions than standard merchants.
These customers can directly go to the business websites and buy whatever they want. But some times the said customers who frequently visit a particular blog and that particular blog are an affiliate marketer for a business which at that particular time is giving some form of discount. Now this discount or free trial will attract the customer to click/buy through the link provided on the affiliate marketer’s web page.  The customer who might not be aware that there is a discount on a particular product is enticed to buy and complete the process.
The precise affiliate marketing business model can be done in a number of ways. You can purchase advertising either online or off, you can write an e-book and have affiliate links strategically placed in your book, you can utilize YouTube or other video broadcasting services to pitch products and services, you can use email marketing and even market to people offline. The number of ways to advertise products and services is nearly infinite, especially if you have a large budget to work with.
It’s quite amazing how I keep stumbling on fresh information every day even with my expertise. This is indeed a great piece! Unfortunately, it would have been a lot more useful to me when I was starting out a few years ago. I should probably check out some of these Affiliate programs that I’m yet to join. It could add a few extra bucks to my earnings, who knows? Coincidentally, I actually just published a comprehensive tutorial on this a few days ago……
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This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you’ll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies.
This is real informatic information. I found this one real meaningful, wow! you truly showing the way affiliate works. I agree ad monetize can be passive income theme while affiliate can be our primary hope…I read so many articles but feels like something is hidden..but found this one real insidefull. This is showing us how our 100 bug can be harvested from from small sources. Because newbies might want to give up blogging as they are not going to earn because they thought it’s one shot income source. Thanks Sean it will really encourage every new entrepreneurs.
You don’t necessarily have to have a huge site or lots of traffic. Consider emailing an affiliate program’s contact person (look for contact info on the site or in affiliate newsletters) if you send a lot of leads their way, rank well in the search engines for a related keyword or have a high conversion rate. Make your email compelling. Read my tips here. You just have to be a good fit and provide excellent value to the merchant. Another good resource for this is here.
Use affiliate links every time you can and not just for the obvious stuff but for everything you mention that can be found on Amazon. Have a recipe that uses salt? Link to that (see this example). You can link to the actual name of the product or use type: “I like to use this salt” so people actually click on the link to see what it is. I wouldn’t use this method on all links but I do use it especially when I’m listing several items.
Once your hosting is set up, you need to install a content management system (CMS) for your site. We recommend WordPress because it is easy to use and a beginner (like you!) can quite quickly figure out how it works. Most good hosting providers will have a one-click install option for WordPress, which means it will only take you a couple of minutes and you will have WordPress installed on your site. 

As you begin the process of writing high-value content for your website visitors, you also need to keep in mind that you’re also writing for internet robots (actually, we call them spiders). Search engines need to know exactly what your page or post is about. We can help our websites rank well in search engines for our keywords by following some steps called “on-page SEO” where SEO stands for Search Engine Optimization.
Absolutely wonderful post! I love how you’re striaght forward with all your information but my favorite is how you describe the way you feel when you make that first sale. It’s always a great feeling to see a return on your efforts. I’d just like to add how important it is to Never Ever give up! If you have any interest at all in being successful in this business (and it is a business) then treat it like one and plan, prepare and dedicate yourself. Don’t always focus on making millions, focus on what it will take to change your life. Most peoples lives would change with just an extra $50k a year!
I’m in the process of creating a new blog now and have decided on a niche to focus on. I’d like to implement affiliate marketing as soon as the blog launches. Was wondering if affiliate networks require those requesting to become affiliate marketers to have a certain number of followers before approving the request to join the affiliate program? Generally, what types of requirements have to be met when applying to join an affiliate network? I’d hate to apply then get rejected because I haven’t met the minimum requirements, if those exist. Thanks!
Find a program — As we discussed earlier, many affiliate marketers find their merchants, vendors, or brands through affiliate programs. It’s important you determine your niche prior to finding a program, as some programs are geared toward certain types of products. If you’re interested in a particular affiliate program, look into what kinds of products it offers and whether it has any data on the success of its affiliates.
Alot of ppl are still in the dark about this line of work. They still rely on their day jobs and unwilling to take a risk. Donald Trump took a risk by running for president. Why can’t other people who are unsure about Entrepreneurship lead by example and take a risk online in getting started in affiliate marketing and work from home? Truth is, most people are afraid of getting out of their emotional comfort zone and don’t want to explore the unknown. There’s a bundle of money to be made in this industry by faithful people who do the transformation business work and get started out of inspiration.
Your website works for you 24/7 without a human manning your site and can pull earnings in around the clock. You have a never-ending list of products and services to promote. And, my personal favorite, you don’t even have to worry about inventory, storage, customer service, handling, shipping and other day-to-day operational issues faced by ecommerce stores.
Thank you Kyle for the encouraging post, it got me pumped with excitement. Of course, as a blind man I know more and more disabled individuals are hungry for these awesome opportunities and they will go where it is possible for them to make things happen, so I truly hope WA will move to the top as a viable option for this growing sector. I know as I grow within this community I will be better prepared to help other like myself, and I am counting on the whole team as well. Cheers!
Flexoffers.com is another well-known affiliate that we have included in our top best affiliate programs. This program is well-established affiliate marketer that has gained a lot of reputation because of offering big offers on digital products, keeping their affiliates relevant. When a company offers large offers, more clients are likely to purchase, meaning more money to the merchants and affiliates.
Too much too soon. Stick to one website to begin with. Don’t get distracted by shiny new niches. This will only dilute your efforts. It’s absolutely not a waste of time to spend hours on end researching the very best niche for you to enter into. The commission, cookies, product and even the advertiser’s website all have to be excellent. The last thing you want to do is invest money in creating your own site only to send visitors to an advertiser’s site that barely converts a single sale. Would you buy from the advertiser’s site? Question everything before you spend a single penny on building your new site.
Ohhh making that first affiliate sale might be the greatest feeling ever, even if it’s 18 cents. Here’s the sad thing though: most networks will have a minimum payout threshold that’s typically $50 or $100, so it may be a LONG time before you see the money. I used to be an affiliate for BlueHost, and after my first sale, I was stoked to see $65 in my affiliate report!! Legitimately, I felt like a millionaire. Unfortunately, BlueHost has a minimum payout of $100, so that money went untouched until I made another sale, but even then…
The advantages of the affiliate marketing business model for the affiliate are quite obvious to anyone. Having the opportunity to effectively ‘sell stock’ without having any of the costs or responsibilities of manufacturing, buying or storing it is very liberating. In addition to this, when working with a high-paying network like MoreNiche, the profit potential is enormous.
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.
Review : I found the course comprehensive and I learned a lot. I wish I found this course when I still owned my Brick and Mortar store, it would have made a big difference in increasing my traffic. I had people coming into my store years after I was open telling me they had no idea my store existed. I used social media but now I see I wasn’t utilizing the platforms to their true potential and that they were not fully optimized at all. I look forward to using what I learned in this course on my next adventure. Makes me excited to get going. Thanks Diego. – Shawn Vesper
Always disclose your affiliations. Your readers will appreciate your honesty and will feel better about contributing to your earnings. If they sense that you are being less than honest about your affiliations, they are savvy enough to bypass your link and go directly to the vendor just to avoid giving you referral credit (even though the price is the same it's just something people do; strange but true!).
Later on, I managed to earn more money from Walmart.com as an affiliate and joined commission junction and other affiliate networks to earn more money in affiliate marketing. the one part I really find challenging is creating rich content for my site every day or every other day. This is when I focus on other things such as YouTube video marketing, writing periodicals online, and so on. But nevertheless, joining a multiple affiliate networks is good for anyone to do because you want to create diversify sources of income. Just be mindful that when you join multiple affiliate networks you’re not only keeping in touch regularly with the affiliate managers you partner with through those specific affiliate programs, assure also asking them questions often about how to create effective affiliate landing pages,, informative YouTube videos with your affiliate link in them, as well as asking your affiliate manager to offer any other kind of promotional tactics you can use to increase your affiliate commission potential. I am sick and tired of hearing some people say they never earn one dime in affiliate marketing. That’s absolutely nonsense because they’re lazy and don’t bother to do the extra work. If you’re building relationships with your target audience and affiliate managers, creating content for your site and engaging YouTube videos daily or every other day, and staying active with other marketers in the affiliate marketing community, there’s no reason for you to fail.. Simple as that!
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This is a very common way to promote offers. For example, you will often see a blog post with links to certain products or services. If the reader clicks through and makes a purchase, the blog owner will make a commission. These in-text links blend in with other content on your site and are a great way of promoting an offer within your content, without being over-the-top salesy with banners. 

Adam Bosch is a Master Digital Marketer who has been running online businesses for 7 years+. Through various methodologies across affiliate marketing, SEO, internet businesses and more, he has come up with some really important tricks that will help you grow your business online. The nuggets in this course aren’t ones that are freely available online, but deep insights that are well worth paying for.
LongTail Pro has proven to be an indispensable asset when it comes to keyword research for me and my colleagues.I personally have been using the service for a while now, and have found over time that the data it gives around keywords tend to be more accurate than the other keyword tools on the market. I also introduced the LongTailPro to my colleagues who previously had been using other solutions, and now they absolutely swear by it! It is the go-to tool for keyword research at our agency. I highly recommend it.
Before I share the strategies that I’ve used to generate over $100,000 in affiliate commissions per month at this point, there are two extremely important rules I use when promoting products that are not my own. You don’t have to use these rules in order to become an affiliate or be successful at it, but it’s what has helped me grow my affiliate income tremendously over the last couple of years:
There’s something about reading books that has stood the test of time. In this marketing classic, Hopkins exposes the world to the idea that there are two veins of thought in marketing. The one he espouses and assures us is attainable, is quantifiable return on investment. Since the days of coupons, marketers have been using numbers to figure out whether their campaigns were effective. He shares with us ways to help your audience see the benefits more quickly such as using numbers and research, and making more specific claims over general ones in headlines, amongst other nuggets of advertising insight that stand the test of time.
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